International Marketing & Communication | WITTENBORG UNIVERSITY

Our International Business Administration Bachelor Degrees programmes share a broad 1st year and students specialize in the chosen programme from year 2.

The Marketing & Communication programme is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.

Marketing and Communication specialists take a product or service and associate that product or service with a brand name, a house style and a philosophy. Marketing can be defined as being the intermediary function between product development and sales. It can be seen as the storehouse for advertising, public relations, media planning, sales strategy, and more. Marketing and Communications specialists ensure longevity of a product or company name. They make sure that customers gain a balanced and pleasing feel to the organization or business. A key part of a career in marketing and communication is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research.

Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.

During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

Bachelor’s students are offered 12 industry-related applied research project weeks, dealing with real-life cases. These challenges students through real life-, real time projects, that are organized by the University in cooperation with various companies and organizations, both locally, nationally and sometimes internationally. Students are divided into project groups and are given an assignment that has to be completed in a short period of time, usually one or two weeks.

Bachelor students at Wittenborg have the option of doing an internship during their final year. The duration of the internship can range from 3 to 6 months, depending on the type of internship and the expectations of the student and potential employer.

The IBA Marketing & Communication will take either three or four years to complete, depending on your academic progress and drive.

Direct Entry to Final Year

Students with successful study experience equivalent to 160 European Credits in a related business or economic field are able to enter directly into the Final year programme (80 credits). The examination and graduation board will decide on entry based on credit transcripts and qualifications presented.

All courses and examinations will be in English, so you need a good command of spoken and written English.

As an international applicant, you will also be required to demonstrate sufficient results of one of these tests:

Cambridge Lower (FCE) Grade B (173-175)

Cambridge Lower (FCE) Grade C (169-172)

IELTS test minimum overall band score of 6.0

TOEFL test (minimum score of 80 internet-based, and minimum subscore of 290 for speaking & Writing)

Greek high school diploma (Apolytirio Genikou Lykeio), with a general grade of at least 10, preferably with economics/mathematics. 

Starting dates: August 27, 2018 – October 15, 2018 – December 3, 2018, February 11, 2019 – April 1, 2019 – May 20, 2019. 

You can apply until 2-4 weeks before the entry date of choice. In case you do not apply before the deadline, your application will be automatically changed into application for enrollment for the next block, unless you desire otherwise.

As a EU student, you encouraged to find their own accommodation, you can however opt for Wittenborg’s own accommodation, if available.

Wittenborg offers accommodation in a number of different places, all close to the university: A. Shared apartments: 3-5 students share an apartment or house. B. Campus accommodation: students have their own room within a campus complex, and share kitchen and bathroom facilities.

Currently, students may stay a maximum of one calendar year at any of the accommodation(s) provided by Wittenborg, to assure rooms are made available for newly arriving students. Wittenborg is working hard to increase its own campus accommodation!

Marketing and communications specialists are required in every company in every industry, so the career potential is unlimited.

Think of opportunities in: Market Research, Brand Management, Advertising, Promotions, Public Relations, Crisis Management.

The IBA programme is accredited by NVAO & by FIBAA. These degrees give direct entry into the Master of Science programmes.