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Tourism Destination Management | BREDA UNIVERSITY

Master Tourism Destination Management-studyinholland-universitiesofappliedsciences-breda

Tourism Destination Management | BREDA UNIVERSITY

Tourism education in The Netherlands is internationally renowned for its high standards. NHTV is the largest and leading education institution in the world in the field of Tourism and Leisure studies. Graduates of this programme can be found in key management positions in the tourism businesses all over the world. NHTV has been granted the UN World Tourism Organization's TedQual certificate. This guarantees a top quality of education in tourism and leisure.

Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field of study and research.

The commercial position of tour operators in the areas of origin (tourism markets) is under pressure from an increasingly empowered position of the suppliers of tourism products and services at the destination. It is expected that a shift of power will take place from the tour operators in the market areas towards the operators of tourism products and services at the destination areas.

This master's programme offers graduates the required qualifications for international managerial and consultancy positions with private, public or non-profit organizations in the tourism sector. Graduates qualify for international positions, such as: Management positions, Consultancy positions, Policy & Advisory positions.

Application: a maximum of 60 students, including a maximum of 25 Dutch students, Research positions.


Starting date: September 2018

You can apply until: August 15, 2018

Degree title: Master of Arts

Programme intensity: Full-time

Program duration: 1 Year

Language: English

Program location: Breda

Tuition fee: € 2,060

The curriculum is subdivided into three phases. The first phase in Breda, with a clear emphasis on theory, is considered to be the preparation for the second phase which will take place on three different types of tourism destinations. This second phase has a focus on the tourism practice under different circumstances and you will work in international student research teams. In the final phase, the dissertation is written in which practice and theory should be brought together and in which is strived towards new insights, theories or generalizations. 

During the first phase, you will gain theoretical knowledge and develop your professional skills, through the following destination specific tourism subjects focusing on theoretical knowledge and tourism practice: Destination Stakeholder Analysis, Destination Cultural Analysis, Destination Development Strategies,  Tourism Destination Finance, Tourism Destination Marketing,  International Tourism Context, International Project Management, International Tourism Research.

In the second phase you will carry out assignments at three different locations in the Asia Pacific.

By writing a dissertation during the last phase of the programme, you apply your research skills and demonstrate a true understanding of tourism destination management from a professional and academic point of view. Conducting a research and writing a dissertation in this third phase can be done anywhere in the world. The final (oral) examination takes place in the Netherlands.

All courses and examinations will be in English, so you need a good command of spoken and written English.

As an international applicant, you will also be required to demonstrate sufficient results of one of these tests:

CAE (Cambridge Advanced Certificate), or CPE (Certificate of Proficiency in English)

IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)

TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

If you want to apply for this master, you should have a bachelor’s degree (BA, BSc., BBA, B Com), for example in the fields of tourism, hotel management, international business, management, economics, law, e-commerce, urban development, geography, social sciences or finance.

Bachelor’s students with such a BBA degree are directly eligible if they meet the following criteria: knowledge (bachelor’s level) of tourism planning and development, knowledge (bachelor’s level) of cross-cultural studies, academic skills at bachelor’s level (e.g. methods and researching techniques).

Other degrees may also be considered in case of excellent academic achievements. However, additional criteria will be applied in selecting these students: clear affinity with international tourism, strong analytical skills, a multidisciplinary orientation

Eligible candidates will be invited for an interview. Writing an essay is part of the selection procedure.

Applying for the academic year of 2018-2019 will be possible from 1 October 2017 until the application deadline of 1 May 2018.

Ultimate closing date for applications: August 15, 2018

In case you have not obtained your bachelor’s degree yet, you can already apply by submitting your current transcript of records.

Breda has a growing number of students, which is why accommodation in Breda can be scarce. Unfortunately, Breda University of Applied Sciences has no campus or student rooms of its own and, therefore, it will be your own responsibility to find accommodation in Breda. Rental prices for a student room in Breda vary from €300 to €500 per calendar month. However, you will most commonly find rooms to rent for around € 400. Make sure you book a room in time (preferably in the early spring), so you have the best chances to book the room that suits your wishes. Unfurnished rooms can be cheaper to rent than furnished ones and since most rooms in the Breda are unfurnished, you may need to furnish your room yourself. This doesn’t have to be expensive as there are many DIY stores, second hand stores and second hand websites and Facebook pages.

If you want to find a good place to live in time, Breda University of Applied Sciences encourages you to subscribe to Klik voor Kamers (Click for rooms). This is a joint initiative of the three housing corporations in Breda: Laurentius, Singelveste Alleewonen and WonenBreburg.

Graduates of Tourism Destination Management qualify for:

- International Policy & Advisory positions: international advisory functions related to feasibility analysis of investment projects, business strategy and market penetration or development, public strategic functions in the field of development and management of (tourism) destination areas, advisory and management functions in the field of visitor management in urban areas, theme parks and nature reserves, strategic advisory functions.

- International Management positions: international (growth related) management functions in internationally operating businesses (like service companies, hotel chains, tour operators, airline companies).

- International Marketing Management functions, with destination management organizations or (tourism) marketing consultancy agencies.

- International Consultancy positions, either project-based or permanently in commercial consulting or international development organizations.

- Research positions: research functions in the area of international (new) market development, market segmentation or market potential analysis, research functions with branch organizations such as WTO, PATA, Govt. Tourism Boards and Destination Management / Marketing Organizations, external advisory functions in the area of international corporate, financial and organizational development for small and medium-sized companies.