In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective.
Imagineering, value creation and value innovation from the experience perspective is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers’ desires, technological capabilities and organizational innovations.
Keuzegids Masters 2016 (Dutch) ranked the master's programme in Imagineering first in its own category, with a score of 7.8 out of 10 and gave this programme the qualification “top rated programme”.
Starting date: September 2018
You can apply until: August 15, 2018
Degree title: Master of Business Administration
Programme intensity: Tuesday, Wednesday and Thursday
Program duration: 1 Year
Program location: Breda
Tuition fee: € 9.992