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Master Imagineering-studyinholland-universitiesofappliedsciences-breda


In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective.

Imagineering, value creation and value innovation from the experience perspective is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers’ desires, technological capabilities and organizational innovations.

Keuzegids Masters 2016 (Dutch) ranked the master's programme in Imagineering first in its own category, with a score of 7.8 out of 10 and gave this programme the qualification “top rated programme”.


Starting date: September 2018

You can apply until: August 15, 2018

Degree title: Master of Business Administration

Programme intensity: Tuesday, Wednesday and Thursday

Program duration: 1 Year

Language: English

Program location: Breda

Tuition fee: € 9.992

This master's programme covers 12 months and is made up of three main phases:

Strategic Innovation. This phase has been made up of two terms: 'Inspiration' and 'Ideation'

Organisational Transformation. This phase has been made up of two terms: 'Implementation' and  the ‘Field trip’

Final project

All courses and examinations will be in English, so you need a good command of spoken and written English.

As an international applicant, you will also be required to demonstrate sufficient results of one of these tests:

CAE (Cambridge Advanced Certificate), or CPE (Certificate of Proficiency in English)

IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)

TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

This master’s programme is aimed at students with a bachelor’s degree, preferable a Bachelor in Business Administration in a relevant field of study, e.g. tourism management, leisure management, sports management, culture management, business management, or economics.

Apart from educational background and language skills, criteria for admission are also personal qualities and motivation. Work experience in any field is preferred, though a study-related work experience (e.g. work placement) may be accepted as an alternative. Depending on your test results, work experience and the field of study of your first degree, an additional course may be required for admittance to the programme.

Shortlisted candidates will be called for an intake interview, on location or through Skype

Applying for the academic year of 2018-2019 will be possible from 1 October 2017 until the application deadline of 1 May 2018.

Ultimate closing date for applications: August 15, 2018

In case you have not obtained your bachelor’s degree yet, you can already apply by submitting your current transcript of records.

Breda has a growing number of students, which is why accommodation in Breda can be scarce. Unfortunately, Breda University of Applied Sciences has no campus or student rooms of its own and, therefore, it will be your own responsibility to find accommodation in Breda. Rental prices for a student room in Breda vary from €300 to €500 per calendar month. However, you will most commonly find rooms to rent for around € 400. Make sure you book a room in time (preferably in the early spring), so you have the best chances to book the room that suits your wishes. Unfurnished rooms can be cheaper to rent than furnished ones and since most rooms in the Breda are unfurnished, you may need to furnish your room yourself. This doesn’t have to be expensive as there are many DIY stores, second hand stores and second hand websites and Facebook pages.

If you want to find a good place to live in time, Breda University of Applied Sciences encourages you to subscribe to Klik voor Kamers (Click for rooms). This is a joint initiative of the three housing corporations in Breda: Laurentius, Singelveste Alleewonen and WonenBreburg.

Graduates of the master in Imagineering generally find employment in innovation related positions, marketing and branding roles, or as business consultants.

Examples of jobs our graduates currently hold are: specialist Policy & Innovation at one of the largest energy suppliers in the Netherlands, manager Strategic Brand Innovations manager at a world renown leader in software, project assistant at one of the leading consultancy companies in Europe, programme management officer at a world renowned Dutch bank, assistant head of Corporate Identity Europe at an international automobile company from Germany.