International Tourism Management | BREDA UNIVERSITY

The academic year consists of twelve course modules. In the study programme, theory and practice are carefully integrated. You will work in project groups together with fellow students. In addition, the courses, skills training programmes, guest lectures, company visits, study trips and work placements will help you develop the competencies you need as a qualified professional. 

Year 1

The first year will centre around three themes: “the travel industry”, “the recreation sector”, and “tourism destinations”.

You will work on real-life tourism industry cases, linked to basic subjects such as: online and offline marketing, e-business, financial management and consumer behaviour. Several city and company visits will be part of these course modules and you will go on a study trip. In addition to these courses, you will attend language classes. You will take English and one other modern language course. The options are French, German, Spanish, Italian and Chinese.

Year 2

The second year is also constructed of 12 course modules: 6 general modules and 6 course modules which relate specifically to the specialization area (track) you have chose to explore.

The general modules are: Online Consumer Behaviour 2- Change Management - Smart Organization Experience Design 2- Online Marketing & Communication 2- Finance & Feasibility

You can choose one of the four specializations:

“Travel Industry”

The international travel industry is continually ‘on the move’ because of online developments, changing consumer behaviour and increasing competition. Therefore, it is important to spot trends and developments in the travel industry and keep innovating. You will be taught how you can develop innovative services and travel products by being creative and using new media and technology to deliver an optimal travel experience to modern consumers.

“Recreation & Hospitality”

Present-day guests are looking for original and authentic experiences, appreciate comfort, and take top service for granted. How do you, as a manager in the recreational hospitality industry, satisfy these needs? How do you make your guests feel good about your company, ensuring that they come back repeatedly? You will learn how to accomplish all this, acting as an enterprising and innovative manager.

“Tourism Destinations”

Tourism is an important source of income for more and more destinations, both in Greece and around the world.  The international growth of tourism requires new investments, smart plans and creative entrepreneurs and organizations that design the tourism of the future. This track focuses on conceiving, developing and managing tourism activities at destinations at home and abroad.

“Attractions & Theme Parks Management”

The Attraction & Theme Park industry is rapidly growing and changing. Museums and science centers no longer focus exclusively on education, but are adding entertainment and experiential elements to their offerings in the form of themed exhibitions, interaction and attractions. At the same time, existing large attraction parks are evolving into holiday resorts featuring various hotels, entertainment centers and water parks. In this track, you will learn how you can add value to visitor experiences by developing new products and services. This track will be offered in conjunction with Hotel Management and Leisure Management.

Three-year track

The fast track may also be open to Greek students, depending on their previous education.

If you choose to register for the three-year track, you have to determine two choices in advance: as you enroll on the regular programme in year 2, you have to choose one of the four above specialization tracks and choose one foreign language

All international applications will be decided on a case by case basis, to ensure the standard of the diploma will be appropriate for the fast track.

All courses and examinations will be in English, so you need a good command of spoken and written English.

As an international applicant, you will also be required to demonstrate sufficient results of one of these tests:

CAE (Cambridge Advanced Certificate), or CPE (Certificate of Proficiency in English)

IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)

TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

Greek high school diploma (Apolytirio Genikou Lykeio), with a general grade of at least 10. Financial calculation is an essential part of the study programme. A grade of at least 15 in one or more of the following subjects is preferable for successfully following this course: mathematics, or economics.

Extra Language Requirements (one of the below):

French: final exam of study of the language at secondary school with a sufficient mark, or CEFR between A2- and B1-level *

German: final exam of study of the language at secondary school with a sufficient mark, or CEFR between A2- and B1-level *

Italian 1:no prior knowledge required (beginner level)

Chinese 1: no prior knowledge required (beginner level)

Spanish 1: no prior knowledge required (beginner level)

Spanish 2: CEFR A1.2 / A2.1 level *

Spanish 3:  CEFR A2.1 / A2.2 level *

If your results are good, you will be given the opportunity in the final year to attend the pre-master’s programme in Strategic Business Management and Marketing. Upon completion of this programme, you will have access to a Master of Science (MSc) degree at various universities (which you may complete in one year’s time).

Applying for the academic year of 2018-2019 will be possible from 1 October 2017 until the application deadline of 1 May 2018.

In case you have not obtained your secondary school diploma yet, you can already apply by submitting your current grade list.

Ultimate closing date for applications: August 15, 2018

We advise you to apply before May 1. Breda University of Applied Sciences has the right to refuse applications by students which meet the admission requirements, but which are sent after May 1.  

Application for the academic year 2019-2020

As from the academic year of 2019-2020 admission into this degree programme is based on enrolment restriction. Applying for the academic year of 2019-2020 will be possible from 1 October 2018 until the application deadline of 15 January 2019.

Breda has a growing number of students, which is why accommodation in Breda can be scarce. Unfortunately, Breda University of Applied Sciences has no campus or student rooms of its own and, therefore, it will be your own responsibility to find accommodation in Breda. Rental prices for a student room in Breda vary from €300 to €500 per calendar month. However, you will most commonly find rooms to rent for around € 400. Make sure you book a room in time (preferably in the early spring), so you have the best chances to book the room that suits your wishes. Unfurnished rooms can be cheaper to rent than furnished ones and since most rooms in the Breda are unfurnished, you may need to furnish your room yourself. This doesn’t have to be expensive as there are many DIY stores, second hand stores and second hand websites and Facebook pages.

If you want to find a good place to live in time, Breda University of Applied Sciences encourages you to subscribe to Klik voor Kamers (Click for rooms). This is a joint initiative of the three housing corporations in Breda: Laurentius, Singelveste Alleewonen and WonenBreburg.

Growth in international tourism is so enormous, that tourism itself has evolved into an engine of the world’s economy. Tourism as a worldwide phenomenon is closely connected and intertwined with major global changes in culture, politics, technology, economics and the environment. You can start to work, for instance, as an advisor, policy officer, manager, or marketeer.

After graduation, students can find interesting positions at: National and regional tourism boards, Existing and new business ventures, Management and business development advisory firms, Government organizations and departments, National and regional parks, Research firms (including marketing research firms), International policy-making bodies, Airlines and Airports.

With a bachelors diploma from Breda University of Applied Sciences, you can continue with a Master’s programme, for example, the “Master in Tourism Destination Management”. If you want to do a Master abroad, you can usually start straight away. If you wish to do a Master’s degree at a research university in the Netherlands, you may be required to follow a pre-Master’s programme.