The academic year consists of twelve course modules. In the study programme, theory and practice are carefully integrated. You will work in project groups together with fellow students. In addition, the courses, skills training programmes, guest lectures, company visits, study trips and work placements will help you develop the competencies you need as a qualified professional.
The first year will centre around three themes: “the travel industry”, “the recreation sector”, and “tourism destinations”.
You will work on real-life tourism industry cases, linked to basic subjects such as: online and offline marketing, e-business, financial management and consumer behaviour. Several city and company visits will be part of these course modules and you will go on a study trip. In addition to these courses, you will attend language classes. You will take English and one other modern language course. The options are French, German, Spanish, Italian and Chinese.
The second year is also constructed of 12 course modules: 6 general modules and 6 course modules which relate specifically to the specialization area (track) you have chose to explore.
The general modules are: Online Consumer Behaviour 2- Change Management - Smart Organization Experience Design 2- Online Marketing & Communication 2- Finance & Feasibility
You can choose one of the four specializations:
The international travel industry is continually ‘on the move’ because of online developments, changing consumer behaviour and increasing competition. Therefore, it is important to spot trends and developments in the travel industry and keep innovating. You will be taught how you can develop innovative services and travel products by being creative and using new media and technology to deliver an optimal travel experience to modern consumers.
“Recreation & Hospitality”
Present-day guests are looking for original and authentic experiences, appreciate comfort, and take top service for granted. How do you, as a manager in the recreational hospitality industry, satisfy these needs? How do you make your guests feel good about your company, ensuring that they come back repeatedly? You will learn how to accomplish all this, acting as an enterprising and innovative manager.
Tourism is an important source of income for more and more destinations, both in Greece and around the world. The international growth of tourism requires new investments, smart plans and creative entrepreneurs and organizations that design the tourism of the future. This track focuses on conceiving, developing and managing tourism activities at destinations at home and abroad.
“Attractions & Theme Parks Management”
The Attraction & Theme Park industry is rapidly growing and changing. Museums and science centers no longer focus exclusively on education, but are adding entertainment and experiential elements to their offerings in the form of themed exhibitions, interaction and attractions. At the same time, existing large attraction parks are evolving into holiday resorts featuring various hotels, entertainment centers and water parks. In this track, you will learn how you can add value to visitor experiences by developing new products and services. This track will be offered in conjunction with Hotel Management and Leisure Management.