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Creative Business /International Media and Entertainment Management | BREDA UNIVERSITY

Creative Business International Media and Entertainment Management studyinholland-universitiesofappliedsciences-breda.jpg.

Creative Business /International Media and Entertainment Management | BREDA UNIVERSITY

Are you creative, commercial and like technology ?

This professional bachelor's programme prepares you for a career in the media and entertainment industry. It will train you to become a manager in creative concept development, production techniques and marketing in a variety of industries within the media and entertainment field.

You will be taught everything about the use, structure and application of (mass) media such as television, radio, events, outdoor advertising, online marketing and data-based marketing. You will learn to develop market-oriented concepts, programmes and productions, using media techniques and information and communication technology (ICT).

90% of our graduates are (very) satisfied with this programme. 92% would recommend it to family and friends (source: HBO monitor)

Keuzegids HBO 2018 ranked the Creative Business / International Media and Entertainment Management programme first in its own category.

The differentiation International Media and Entertainment Management is the first programme in the Netherlands that has been accredited by the European Association of Communications Agencies (EACA). Key benefit for this accreditation: it contributes to industry recognition for students and thus, an introduction to the international media, marketing and communication job market. Next to that, it provides evidence of the highest teaching standards and comprehensive preparation of students for the work environment.

The academy admits only 180 students every year


Starting date: September 2018

You can apply until: August 15 2018

Degree title: Bachelor of Arts

Programme intensity: Full-time

Program duration: 4 years

Language: English

Program location: Breda

Tuition fee per year: € 2,484 

In the first year, you are introduced to the media landscape, both at home and abroad. You learn about subjects in marketing, production, content, management and research. The “production module” introduces pre-production, production and post-production of audio-visual content, including Image Editing and short film production. The “content orientation module” teaches you how to recognize good content, by following courses in story analysis and digital concept development.

In the second year of study, the subjects of management, marketing, online production, communication and research are dealt with in greater detail. You learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia events.

You learn in detail about production techniques of ‘classic’ media, such as radio and television. You also learn more about the organizational and commercial side of the work.

In the final part of the second year, students do a three-week training programme in live television production at an exchange university outside Holland, or in studios in Hilversum, the Netherlands. You have the possibility to go to universities in for instance Bournemouth in the United Kingdom, or Northern Arizona University, Flagstaff in the United States.

A professional, state-of-the-art television studio will be at your disposal. All students will have a guaranteed possibility to experience this international experience.

After the second year, you choose one of the specializations: “Marketing”, “Production”, or “Content”.

A “marketeer” develops strategic plans for the promotion and communication of a product or brand.

A “producer” provides the shape and content of the chosen media and entertainment products for the promotion of a brand or product.        

A “content specialist” actually is a storyteller who knows how to engage his target group. He, she is the creative mind behind a media concept and responsible for the development of that concept into completed content that can then be produced.

The third and fourth years serve to further explore this specialization.

In the third year you get a taste of the media and entertainment profession during a 20-week work placement. You may conduct this in the Netherlands or abroad, at for instance, production companies, publishing companies, communication agencies or broadcasting corporations. This gives you the opportunity to find out how you will operate in a competitive business environment.

Throughout the entire programme you spend one day a week working in ADE Production House, which is Breda University of Applied Sciences own Media & Entertainment Production Company for media students. Here, you work on assignments and projects, often secured from industry, together with other students.

Fast track (3 years)

 If you have a Greek high school diploma (Apolitirio Geniko Lykeio), with a general grade of at least 10 and a grade of at least 17 in one or more of the following subjects: economics & sociology, we may be able to offer you the opportunity of completing the programme in just three years.

If you have a comparable pre-education in Greece in Media and Entertainment, we also may be able to offer you the opportunity of completing the programme in just three years.

All international applications will be decided on a case by case basis, to ensure the standard of the diploma will be appropriate for the fast track.

All courses and examinations will be in English, so you need a good command of spoken and written English.

As an international applicant, you will also be required to demonstrate sufficient results of one of these tests:

CAE (Cambridge Advanced Certificate), or CPE (Certificate of Proficiency in English)

IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)

TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

Greek high school diploma (Apolytirio Genikou Lykeio), with a general grade of at least 10. A grade of at least 15 in one or more of the following subjects is preferable for successfully following this course: economics & sociology.

NHTV Breda applies a selection procedure, as it admits a limited number of students. NHTV is allowed to select 100% of its own students. For the academic year of 2018-2019, a maximum of 180 students will be admitted to the Creative Business / International Media and Entertainment Management programme.

Applying for the academic year of 2018-2019 will be possible from 1 October 2017 until the application deadline of 1 May 2018.

In case you have not obtained your secondary school diploma yet, you can already apply by submitting your current grade list.

Ultimate closing date for applications: August 15

We advise you to apply before May 1. Breda University of Applied Sciences has the right to refuse applications by students which meet the admission requirements, but which are sent after May 1.  

Breda has a growing number of students, which is why accommodation in Breda can be scarce. Unfortunately, Breda University of Applied Sciences has no campus or student rooms of its own and, therefore, it will be your own responsibility to find accommodation in Breda. Rental prices for a student room in Breda vary from €300 to €500 per calendar month. However, you will most commonly find rooms to rent for around € 400. Make sure you book a room in time (preferably in the early spring), so you have the best chances to book the room that suits your wishes. Unfurnished rooms can be cheaper to rent than furnished ones and since most rooms in the Breda are unfurnished, you may need to furnish your room yourself. This doesn’t have to be expensive as there are many DIY stores, second hand stores and second hand websites and Facebook pages.

If you want to find a good place to live in time, Breda University of Applied Sciences encourages you to subscribe to Klik voor Kamers (Click for rooms). This is a joint initiative of the three housing corporations in Breda: Laurentius, Singelveste Alleewonen and WonenBreburg.

For more information on booking a room, please contact us on: info@studyinholland.gr

Possible jobs at various companies are: media planning manager, project manager, communication manager, producer, marketing manager, content manager.

Breda University of Applied Sciences offers you the opportunity of following a one-year master's degree programme in “Media Innovation”, once you have graduated from the bachelor's programme. The master in Media Innovation is an international programme in the field of digital media.

We also offer all of our students the opportunity of attending the academic English-taught pre-master's programme “Strategic Business Management and Marketing” (SBM) in their last year of study. Successful completion of this track will give you direct access, to various Master of Science programmes in business-related studies in management and marketing at Breda University of Applied Sciences partner universities. A few examples are the universities of Maastricht, Tilburg, Brussels (B) and Warwick (UK).