The course consists of 10 modules, which will be offered in a period of ca 9 months. After having obtained 150 UK credits, the students can (further) concentrate on their independent business research project (30 credits). It is possible to complete the course in 12 months, although it sometimes takes 1,5 year to finish. The total number of credits of the entire programme is 180 UK credits. This master is an overall joined programme with the MA.
Courses: Academic and professional development (30 credits), Foundations of Scholarship and Business Research Skills (15), Leadership, Personal Development and Career Management (15), Strategic Adaptation (30 credits), Managing the Value Chain (Integrated Marketing & Operations) (20), Business Analysis (10), Strategic resource management (30 credits), Human Resource Management and Information Management (15), Financial Management (15), Strategic organizational challenge and change (30 credits), Strategy and Transformation (20), Business Context and International Business Environment (10), Integrative Strategic Workshops and Simulations (15 credits), Workshops and Simulations (15), Creative problem solving and Consultancy programme (15 credits), Consultancy (15), Independent Business Research Project (30 credits).
You will gain specialist skills according to the pathway of:
Marketing Specialization, such as developing an international competitive strategy, designing and developing integrated marketing communication plans and implement long-term marketing initiatives.
International Management (Broad MBA), such as implementing knowledge management within their organizations and handling the international operations of their companies.
Furthermore, you will improve your current management practices and identify key areas for improvement, will focus on his/her personal management style and be able to amend it appropriately for particular management situations.
Finally you will acquire new business theories and understand their relevance to specific business situations.