This programme will introduce you to the world of plants and flowers and also to the entire business chain, from producer to consumer. You will follow technical courses on innovative cultivation techniques, but also learn about management and organization, national and international trade, marketing and sales.
The first year provides the basis and serves as an orientation and selection phase. Given the final qualifications and the study programme's educational vision, this basis is divided along two main areas of focus:
Focus on plant biology: within the modules Plant & Environment, Plant & Growth and Plant & Cell, taught consecutively in terms 1, 2 and 3, students will receive a thorough grounding in plant processes, the environmental factors that influence plants and the optimization of plant development.
Focus on businesses within the sector (and related areas): In the first term, students will get a thorough knowledge of the horticultural and arable farming sector and will gain an insight into current developments and challenges for the sector. In the subsequent two terms, students will be introduced to business economics and marketing.
The second year adds more depth and is focused on application of knowledge. On the one hand this is achieved by studying in more depth in the cultivation-oriented and research-oriented and business modules, on the other hand by explicitly making the connections between theory, practice and skills using project-based learning (PBL).
During the second year, students spend one day a week on the 'cultivation project'. This project deepens their knowledge concerning a crop of their choice. In addition, they answer one or more research questions that they have formulated about this crop.
In the third year, students have the opportunity to create their own specialization profile and gain practical experience. In this study year, the student will participate in one or two internships. In addition, the student can opt for one of the third-year HAS minors, or a minor elsewhere. Finally, there is the option to participate in a minor/programme at one of HAS University of Applied Sciences' partner universities, in the Netherlands or abroad.
The fourth year of the study programme constitutes the final phase of the study programme. After laying down a basis in the first two years and defining a personal specialization profile in the third year, students use the final phase of their study programme to prepare themselves for professional life. The specializations are offered in the first half of the fourth year of study. In the final half year of the study programme, a so-called professional assignment is carried out as a graduation project.
Within the HBM programme the following graduation specializations are on offer:
- Global Trade & Business Management
- Cultivation & Technology
- Applied Plant Research
- Top-class Business